The Esoteric Elite Detailer Academy by Todd Cooperider
Over the years of writing detailing articles and educational material, I received countless requests for auto detailing training from professional detailers that were interested in stepping up their paint correction skills. Given that demand, I established the Esoteric Elite Detailer Academy where detailers from around the world can attend and learn not only the most modern and responsible paint correction techniques, but they will also be trained on on a wide variety of products and tools that they might not have had had exposure to otherwise. The training course is primarily for those already working in the detailing and paint correction industry who already have at least some level of experience working with machine polishing. Even if you have already been through another training school for detailing, this will be a great opportunity for continued education. I have trained many detailers who have already attended other courses, and they have been simply amazed at how much more they were able to learn! Each class will be limited to 4 students in order to maximize the amount of time I can dedicate to each individual.
This intensive 2-day course will be held regularly at the beautiful Esoteric Auto Detail headquarters in New Albany (Columbus), Ohio.
While final course curriculum may be adjusted to suit the needs of each incoming class, we will be focusing and offering the following:
- Learning the latest and most effective paint polishing and compounding techniques
- Introduction to a variety of polishes, and how to maximize their effectiveness
- How to read and react to different paint types
- Polishing for paint perfection
- The responsibilities pertaining to paint preservation
- The different levels of paint correction, and how to make them profitable
- Introduction to detailing exotics
- In some classes we will have either guest highline detailers, or manufacturer representatives in attendance
- Other detailing topics depending on the wants and needs of each individual class
Signing up for your class was one of the best decisions I ever made when it comes to getting my business going. Thank you for everything!
-Mike from Chicago
In addition to advanced detailing training, the class will also spend some time on the subjects of sales, marketing, and business administration (time permitting). During the 22 years that I spent working in the motorcycle industry, I not only had experience at all levels of business (purchasing, product development, sales), but I also spent over 9 years as a regional sales and marketing manager in charge of 15 district managers, 700 dealerships, and $50M in sales revenue. As you can imagine, this gave me a well rounded practical education on business that can be directly applied to your detailing business.
Some of the planned sales and marketing topics will be:
- Effective sales & marketing strategies to help grow your business
- Website evaluation, and tools for maximizing SEO and exposure
- Social networking
- Selling detailing services and optional pricing
- How to be profitable!
- Open discussions
So if you’re looking to take your detailing and paint correction skills to the next level (or two), and you also wish to learn more about sales, marketing, and even photography to improve your business, then let’s get you on the schedule for the next class. Everything about the training, the facility, the organization, and the weekend will be first class…professionalism is key in everything that we do!
Extra: The Elite Detailer Academy will provide lunch both days, and the students will be taken out to dinner by Todd Cooperider himself (he picks up the check!).
The next available Academy dates are:
July 13/14 (weekend class)
To inquire about upcoming classes, please call Todd or Bonnie at 614-855-6855, or email at Todd@esotericdetail.com.
TUITION FEES: The cost of the 2-day course is $1,000. To secure a spot, a 50% non-refundable deposit is required, then the balance is due 2 weeks prior to the course. Full payment in advance is also available.
Video review by George Dushensky of ProfessionalDetailing.com
Flights: For those flying in for the class, you should arrive at the Columbus International Airport (code: CMH). The hotels are close by, and our facility is 10 minutes away. In most cases, a rental car will not be needed!
Hotels: For students driving in, you can pretty much stay anywhere you like. For those flying in, we recommend the following hotels so that we can arrange transportation for you to and from our facilities.
- Holiday Inn Express – Gahanna (hotel provides free shuttle from the airport)
- Candlewood Suites – Gahanna (a little cheaper than Holiday Inn, but no free shuttle from the airport)
NOTE: I’m sorry, but the training course will not be available for those residing or working in the Central Ohio area.
At the Esoteric Elite Detailer Academy, we not only train on real cars…we train on really nice cars!
Students learn how to critically inspect paint before, during, and after polishing to ensure absolute and pure correction…
…use digital scales to understand proper pressures required for the best polishing performance
…learn proper techniques for hand position, tilt, pressure and arm speed
…get to spend plenty of time with hands-on practical application of compounding and finish polishing stages
…learn about a variety of tools and machines (RUPES LHR15 pictured)
…and even more tools (RUPES LHR75, 3″ pneumatic polisher)
…and much, much more!
Upon completion of the class and presentation of their diplomas, students are now considered Elite Detailers!
Esoteric Elite Detailer Academy Sponsors / Partners!
I am happy to announce that the academy has received generous support from the following companies listed below, and our students will get the opportunity to work very closely with their products and tools. We certainly appreciate the support from the detailing industry, and we couldn’t make it all happen without them.
FLEX: Rotary and D/A polishers
RUPES: Random orbital polishers, pads, and accessories.
Chemical Guys: Cleaners, waxes, towels, tools, sealants, etc.
Brinkmann: LED inspection lights
Nanoskin: Manufacturers of the innovative Autoscrub system…say goodbye to using clay!
22PLE: Brilliant and durable glass coating products for paint, metal, and trim