Apr 14, 2026 | Detailing, Paint Correction, Videos
When it comes to automotive detailing, one word comes up again and again: perfection. But what does that actually mean for your car’s paint? And more importantly, what’s realistically achievable? In this video, Todd Cooperider breaks down what’s possible. What... 
Mar 27, 2026 | Detailing, PPF, Videos
The results might surprise you. For years, the car wash industry has promoted automatic car washes as “safe,” “soft touch,” and “paint-friendly” systems. But how safe are they really? At ESOTERIC, we decided to put that claim to the test. The Experiment We started... 
Apr 9, 2025 | Detailing, PPF, Project Cars, Videos, Window Tint, Windshield Protection Film
S580 Customization Project. Presenting “The Boss”! Sports car owners shouldn’t have ALL of the fun when it comes to vehicle customization. Luxury car owners of vehicles like this 2024 Mercedes-Benz S580 want to customize and accessorize as well. And... 
Oct 18, 2024 | Announcements, Detailing, PPF, Videos
ESOTERIC Offers the Best Paint Protection Film PPF in Cleveland, Ohio If you are in the greater Cleveland, Ohio area and need Paint Protection Film (PPF) for your car, you are in luck. ESOTERIC is now in Bedford Heights! How can we claim to offer the best paint... 
Sep 17, 2024 | Car Events, News Updates, Videos
We are thrilled to announce the successful Grand Opening Celebration of our newest location in Bedford Heights, OH, held this past Saturday. The day commenced with a rally of more than 25 supercars traveling from our headquarters in New Albany, OH, to the new Bedford... 
Aug 29, 2024 | News Updates, Videos
How we share our passion for cars with our fellow New Albany, Ohio residents and beyond We love cars and we love being in New Albany! We recently shot this video with the City of New Albany highlighting our unique perspective on being a thriving business here. It’s...