Esoteric is proud to announce that we have been awarded XPEL’s 2025 Dealership Services Dealer of the Year for the Northeast USA at the XPEL Dealer Conference (XDC26), held January 23–24, 2026 in San Antonio, Texas.
This marks Esoteric’s fourth Dealer of the Year recognition from XPEL, and the first time this newly created category has been awarded.
A New Category. A Bigger Responsibility.
The Dealership Services Dealer of the Year award was created by XPEL to recognize partners who are not only exceptional installers, but who actively help automotive dealerships grow, scale, and professionalize their Paint Protection Film (PPF), window tint, and ceramic coating programs.
Being selected for the entire Northeast USA region reflects the depth of work our team has done inside dealership environments, helping new car departments drive additional revenue while protecting vehicles from day one.
A Proven Track Record with XPEL
Esoteric’s partnership with XPEL spans many years and multiple milestones:
- 2019 – XPEL Dealer of the Year, Ohio
- 2023 – XPEL Dealer of the Year, Ohio
- 2024 – XPEL USA Dealer of the Year
- 2025 – XPEL Dealership Services Dealer of the Year, Northeast USA
Each award represents a different chapter of growth, both for Esoteric and for the dealer partners we serve.
Helping Dealerships Grow Protection Revenue
Today’s automotive dealerships face increasing pressure to improve margins, differentiate the customer experience, and protect inventory investments. Esoteric works directly with dealership teams to:
- Integrate XPEL PPF, window tint, and ceramic coatings into new car sales
- Improve process efficiency without disrupting dealership operations
- Maintain consistent quality at scale
- Support training, delivery standards, and long-term program success
This award recognizes the real-world impact of those efforts across the Columbus and Cleveland markets, with additional regional expansion planned in 2026.
A Stronger Partnership Than Ever
Our relationship with XPEL, our dealer partners, and the broader automotive retail network has never been stronger. This recognition reflects not just installation quality, but trust, collaboration, and a shared commitment to raising the standard of dealership services.
We are grateful to the XPEL team for their continued partnership, and to the dealerships who trust Esoteric to represent their brand at the highest level.
Want to Grow Your PPF, Tint, or Ceramic Coating Program?
If you are a dealership interested in expanding or optimizing your PPF, window tint, or ceramic coating offerings, we would love to talk.
Contact Esoteric to discuss dealership services in Columbus, Cleveland, and our upcoming 2026 expansion.
