News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.
Mercedes-Benz E63 S Protected & Customized
600 horsepower never looked this good! The E63 S sedan can bring the entire family to 60mph in 3 seconds, without the unwanted attention some sports cars would bring. But, how do you perfect the ultimate sedan? With a few modifications that perfect the appearance and...
What is Paint Protection Film? Our PPF Packages at ESOTERIC
Paint protection film (also known as PPF or clear bra) is the best way to preserve your vehicle from rock chips, bird droppings, sap, and other environmental hazards. Measuring at 8mils thick, it is a clear film that is applied to panels of vehicles in a variety of...
Protecting Your Vehicle From Expensive Paint Repair
It is no secret that repainting any vehicle can be expensive. From a Honda Civic to an exotic sports car, the cost of paint repair can far exceed properly protecting your vehicle from the get-go. In this video we explain the benefits of paint protection film and the...
First Look at Our New Project Car
Since the first roadster was released in 2011, Tesla vehicles have been a fixture in our detailing studio. The passion of the Tesla community has blown us away and people that were never into cars previously have newfound energy surrounding all things Tesla. As more...
The Best UV Protection For Your Vehicle’s Interior
"How should I protect my interior from the sun?" is a regular question we get asked here at ESOTERIC. Newer interior detailing products are much safer and more effective than in the past, and most contain some sort of UV protection. However, if you are really looking...
New C8 Corvette Detailing Section
The 2020 C8 Corvette brings mid-engine exotic flair to the masses and it starts at under $60k! While we aren't forgetting the mid-engine Fiero that ended production in 1988, some may wish to forget that one! Sporting all-new bodywork and interior, the C8 has seriously...
COVID-19 Update
To: ESOTERIC Customers and Business Partners Re: COVID-19 Update, March 23, 2020 We remain open for business per the state directive. In this quickly changing environment, we are currently faced with we wanted to keep in contact with our customers and partners to...
C8 Corvette Detailing Begins at ESOTERIC
Fresh off the truck at Lash Chevrolet! This C8 Corvette is headed to our detail studio for complete protection, perfection, and customization services. ESOTERIC is the premier Corvette detailing specialist in central Ohio and nationwide. For over a decade, we...
ESOTERIC is Now the Official POLISHANGEL Distributor in the US
ESOTERIC is excited to share detailing news regarding the POLISHANGEL product line. POLISHANGEL detailing products from Germany have been offered by ESOTERIC for several years, and we are happy to announce that we are now the exclusive distributors for the USA! Watch...
Detailing Education FAQ – Why Pay For Detail Training?
Since the start of our detail training classes, we have helped students from over a dozen countries improve their detailing skillset. From high-level paint correction to how to price your services, there is a wide range of topics we cover when you take a course at...
Live Q&A With ESOTERIC and GYEON USA
Jeff McEachran, National Brand Manager of GYEON USA, recently visited ESOTERIC and to record product videos and share information on upcoming detailing products! He sat down with Todd Cooperider to take questions, and to discuss everything from the history of GYEON to...
Ferrari F40 Restorative Detail
Note: This article was originally published a decade ago. While much of this information is still relevant today, tools and techniques have changed. Please contact us with any Ferrari-specific questions! Ferrari F40: 60 Hour Restorative Detail by ESOTERIC Very few...