News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.
The Event 5 Delivers Another Incredible Year Supporting Make-A-Wish
Every year, The Event reminds us that the automotive community is about far more than incredible cars. It's about bringing passionate people together to create something meaningful. We're incredibly proud to share that this year's Event 5 was another tremendous...
Rivian R2 Protected with XPEL Stealth Paint Protection Film and XPEL Window Tint
Rivian R2 Protected with XPEL Stealth Paint Protection Film and XPEL Window Tint The highly anticipated Rivian R2 has officially arrived at ESOTERIC, and we’re excited to be among the first to help preserve this next-generation electric SUV with full body XPEL Stealth...
Mini Restoration: 1970 Plymouth Hemi ‘Cuda
Mini Restoration: 1970 Plymouth Hemi 'Cuda Some cars come through our studio that stop everyone in their tracks. This 1970 Plymouth Hemi 'Cuda was one of those cars. A long-time ESOTERIC client from out of state recently added this iconic muscle car to his collection....
Perfection in Paint: What Paint Correction Can (and Can’t) Do
When it comes to automotive detailing, one word comes up again and again: perfection. But what does that actually mean for your car’s paint? And more importantly, what’s realistically achievable? In this video, Todd Cooperider breaks down what's possible. What Paint...
What 30 Days of Automatic Car Washes Really Do to Your Paint
The results might surprise you. For years, the car wash industry has promoted automatic car washes as “safe,” “soft touch,” and “paint-friendly” systems. But how safe are they really? At ESOTERIC, we decided to put that claim to the test. The Experiment We started...
Why Dry Ice Automotive Cleaning Requires More Than Just Equipment
Dry ice automotive cleaning has gained attention in recent years, but the technology itself is only part of the equation. The true value of dry ice cleaning lies not just in the equipment, but in the experience, judgment, and restraint required to use it properly. At...
Esoteric Wins XPEL Dealership Services Dealer of the Year
Esoteric is proud to announce that we have been awarded XPEL’s 2025 Dealership Services Dealer of the Year for the Northeast USA at the XPEL Dealer Conference (XDC26), held January 23–24, 2026 in San Antonio, Texas. This marks Esoteric’s fourth Dealer of the Year...
Introducing Dry Ice Automotive Cleaning at ESOTERIC
At ESOTERIC, we are constantly evaluating new tools, technologies, and processes that align with our core philosophy of automotive preservation. Every service we offer must meet a simple but demanding standard. It must improve results without introducing unnecessary...
Dealer Profitability Through Preservation | Esoteric
How Dealers Can Turn This Overlooked Service Into a Multi-Million Dollar Revenue Stream Esoteric’s Todd Cooperider Featured on The David Spisak Show Dealer profitability is evolving, and Esoteric’s Todd Cooperider recently joined The David Spisak Show to share how...
ESOTERIC Now Offers Flexible Payment Options with Affirm
At ESOTERIC Fine Auto Finishing, we understand that investing in your vehicle’s protection and appearance is a big decision. That’s why we’re excited to announce that customers can now pay over time with Affirm, making it easier than ever to get the services your car...
Why Paint Correction is the Key to Flawless PPF and Ceramic Coating
Before You Protect It, Perfect It If you’re planning to protect your vehicle with Paint Protection Film (PPF) or ceramic coating, there’s one essential step that makes all the difference in how your car looks: paint correction! At ESOTERIC, we’ve been at the forefront...
Why Esoteric Should Be Your First Choice for Cleveland PPF
Why Esoteric Should Be Your First Choice for Cleveland PPF When it comes to protecting your investment in Cleveland’s unpredictable climate, Paint Protection Film (PPF) is your first line of defense. From salted winter roads to chipped asphalt in the summer, vehicles...