News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.
Road to 1 Million – FAQ Interview With Ed Bolian
How did Ed Bolian stumble into creating automotive videos? Watch our interview and Q&A session when he visited ESOTERIC Detail to pick up his Ferrari Scuderia...
ESOTERIC Detail Studio Tour 2020
2019 was an incredible year for ESOTERIC and we are blasting into 2020 with 4 million video views on YouTube! Thank you to all of our customers, viewers, friends, and partners that have been part of our detailing journey so far. We have put together a video of a quick...
150 Hour Detail – Can We Save This Ferrari?
If you are following our Ferrari series with Ed Bolian of VINwiki, you knew it was not going to be a small task to get the car back into shape! From beat-up paint to abused carbon fiber, every panel has issues that needed to be addressed. We produced a recap video of...
Ed Bolian Ferrari Scuderia Finished Photo Galleries
The Ed Bolian Ferrari Scuderia project is complete! The multi-month reconditioning wrapped up with an event at our detailing studio in New Albany, Ohio. Ed Bolian of VINwiki was in attendance to see the results in-person! After the initial walk-around was complete...
VINwiki Ferrari 430 Scuderia Part 4. Carbon Fiber
VINwiki Ferrari 430 Scuderia Part 4. Carbon Fiber The contrast of rich carbon fiber parts on a vehicle can really make the visuals "pop!" In Part 4 of our VINwiki Ferrari video series, we discuss polishing carbon fiber and how to make it look amazing...
VINwiki Ferrari F430 Scuderia – Part 3
VINwiki Ferrari F430 Scuderia Project - Part 3 Even if a vehicle has a fresh paint job, there is still more work that can be done to enhance the clarity and increase gloss. In Part 3 of our VINwiki Scuderia series, we show the progress that has been made on the paint...
VINwiki 430 Scuderia Project Part 2
VINwiki 430 Scuderia Project Part 2 In Part 2 of the VINwiki 430 Scuderia Project, we assess the painting needs of Ed's car, then he drops a bomb on us with only a $3,500 budget to work with! Is it possible to re-paint a Ferrari for this amount? Watch below in our...
Detailing Studio 2020 Update | New Flooring
2020 is officially here! With the New Year brings a new upgrade to the ESOTERIC Detailing Studio – new flooring! The previous white flooring in our shop had served us well for many years. However, the daily abuse of detailing life had taken its toll and it looked a...
Paint Protection Film Versus Coatings – Which Is Right For You?
There are several misconceptions people have regarding PPF (paint protection film) and ceramic coatings. In this video, Todd Cooperider quickly explains the benefits of each so you can decide which is best for your vehicles. The One Huge Benefit of Paint Protection...
How to Protect Your Vehicle During Service
Handing over your keys during a service visit to your dealer or local mechanic can be unsettling when you care about your vehicles' paint! In our latest video, Todd Cooperider shares his experience with having a vehicle damaged and offers tips on how you can avoid it!...
Best Detailing Products of 2019
It is hard to believe 2019 is coming to an end but 2020 is upon us! As we look back at the past year there were many detailing products that we used, but some we really enjoyed using. From old standbys to new introductions to the US market, Todd Cooperider goes over...
Ferrari Nightmare – VINwiki Ferrari F430 Scuderia – Part 1
VINwiki Ferrari F430 Scuderia In the world of exotic cars you will often find owners stashing them in climate-controlled garages under car covers and rarely driven. "Perfect" condition is something many are in and putting miles on a car or driving it in the rain...