News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.

Tesla Model 3 Gets Full Satin Paint Protection Film Wrap and a FREE Screen Protector
So You Purchased a Tesla Model 3... How do you go about protecting your investment in cutting edge technology? There are numerous elements that a vehicle can encounter that can damage the finish. Much like putting a screen protector or case on your phone, we can apply...

The New Porsche 992 – First Look
A wave of new Porsche 992 models are hitting the US and we have put together a new video that walks you through what you can do to perfect and protect your new vehicle. While this video focuses on the 992, it covers what could be done to ANY new car to make it look...

Daily Driven BMW X3M Gets Ultimate New Car Prep
So you bought a new car... Looking to protect it from the abuse of daily driving? ESOTERIC's Ultimate New Car Prep package is perfect for you! Understanding how regular driving can negatively impact the value of your car over time, we put together a curated package of...

ESOTERIC Unveils Porsche 992 and Lamborghini Aventador SVJ
Come join us this Saturday, September 21st, from 10 am to Noon as we host our final event of the 2019 season at our New Albany location We want to show our gratitude for you as we close out the car show season with FREE Fox in the Snow pastries, FREE Roosevelt...

New Detailing Training Courses to Help You Achieve Automotive Perfection
ESOTERIC Launches Two New Detailing Courses Now Scheduling! Ceramic Coating and Enthusiast Courses join the successful Elite Detailer Academy esotericdetailedu.com ESOTERIC is proud to launch two additional education classes in addition to the current, highly...

Underberg Green Porsche GT2RS Paint Correction and Paint Protection Film Wrap
A Very Special Porsche GT2RS This is no ordinary 700 horsepower, twin-turbocharged Porsche GT2RS. This specific car is painted in Underberg Green (underberggrün; non-metallic; P6G) and was the only GT2RS built in February of 2019. Until the fortunate sinking and...

Preserving Automotive History – First Gen Ford GT Paint Protection Film Wrap
Sold for only two years, 2005 and 2006, the re-imagined GT40 has become a modern icon that is highly collectible. With only 4,038 of these ever made values continue to rise. Owners are looking for the best way to protect their investment, and also enjoy driving them!...

The New C8 Mid-Engine Corvette – What to Look Out For
ESOTERIC has tremendous experience working on Corvettes of all generations. Needless to say, we are excited for the new 2020 C8 mid-engine Corvette. However, as with all new vehicles, there are a few items to watch out for! In this video, Todd Cooperider explains what...

New Detailing FAQ Video Series With Todd Cooperider
Navigating the detailing waters can be tricky! There are many aspects of detailing that you may have questions on and we receive a wide variety of those on a daily basis here at ESOTERIC. To help you with some of the most frequent queries you may have, we are now...

Thank You From ESOTERIC
This past Saturday the ESOTERIC studio, lot, and surrounding area were transformed for our annual Open House. Auto enthusiasts, detailers, vendors, and friends gathered for an event that was our most successful to date. From the food and products vendors to the...

The ESOTERIC Open House 2019 is June 15th
You’re invited to the largest gathering of exotics in the Midwest. One day only. Don’t miss it. See the world’s most exclusive supercars up close. Talk to the experts who maintain them. Attend tech sessions with experts from our favorite product companies. And have a...

RUPES Profile with Todd Cooperider of ESOTERIC
A Conversation with Todd Cooperider ESOTERIC has always been a company focused on the high-end of the market, servicing customers and professionals looking for product of uncompromising quality and performance regardless of price. This philosophy made them an ideal...