News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.
Bigboi Touch-less Dryers Land in the US
After testing for a year, and announcing a public pre-order in late 2018, Bigboi dryers have landed in the US! As the exclusive distributor for Bigboi, we are excited to offer these fantastic machines to detailers in the States. If you're looking for a great tool (and...
ESOTERIC at The Columbus Auto Show
Come see some of ESOTERIC's work at the 2019 Columbus Auto Show! The event is held Thursday, March 14 - Sunday, March 17 at the Columbus Convention Center. Coming to You LIVE Please tune in to FOX 28 at 8:20 am on Thursday, and NBC 4 at 6:45 am on Friday to see our...
New Coating Training Class
Vehicle coatings have made a huge impact on the automotive detailing industry in the past decade. ESOTERIC was an early mover in the coating space and we have been the launch points here in the USA for multiple brands. We carry various coatings in our store and many...
Video: Removing Bad Paint Protection Film
Paint protection film installation at ESOTERIC is an amazing upgrade over bad film installs! In our latest video, we show the difference between other installations and why the ESOTERIC difference is clear... Paint Protection Film Installation in Ohio While our studio...
The Best Paint Protection Film & Installation
ESOTERIC's Paint Protection Film Services are among the very best in the world! This short video provides a sneak peek into our installation, and the type of cars we regularly work with. Paint Protection Film in Columbus, Ohio Video Paint Protection Film and Clear Bra...
PPF Wrapping an Aston Martin DBS Superleggera
As vehicle shapes and sizes become more diverse, so do the challenges to seamlessly wrap large body panels with a single piece of film. There are several vehicles we see regularly that have challenging panels (particularly hoods), and the Aston Martin DBS Superleggera...
The Collection 2019 Part 3 – Porsche GT2RS
For the third and final part of our Collection 2019 series, we would like to showcase this Guards Red Porsche GT2RS. Even fresh from the factory, these vehicles are known to come with sanding marks, marring, and swirls in both the painted panels and carbon fiber....
The Collection 2019 Part 2 – Hot Wheels COPO Camaro
Every year since 2012 69 COPO Camaros are built to give homage to the first year of COPO production in 1969. These specialty drag versions are assembled in a small assembly plant about 10 miles north of Auburn Hills, Michigan. The program went silent after that first...
The Collection 2019 Part 1 – GT40 Paint Correction
ESOTERIC recently made our first visit to "The Collection" in 2019 where many new vehicles were waiting to be attended to. We have been working at this collection over the past several years and there are always new challenges to tackle. GT40 Major Paint Correction...
Protected – Ford GT Completed Project
After many hours (and days!) of work, we are pleased to reveal the completed Ricart Ford GT project! Finished in a stunning color titled "McLaren Fire Black," we were tasked with fully wrapping every panel. When protecting a vehicle, wrapping with Paint Protection...
Press Release – Bigboi Dryers
ESOTERIC Car Care teams with Performance Brands Group of Australia for exclusive USA distribution of Bigboi Car, Marine & Motorcycle dryers! Bigboi has developed the most effective line of touchless automotive blow dryers to help both detailing enthusiasts and...
Bugatti Chiron Video Series – Part 2
Part 2 of the ESOTERIC Bugatti Chiron video series has been released! The first covers the fine art of fully wrapping a complex vehicle with paint protection film. There are very few studios on the world that can install film on this level. The next is the the event...