News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.

Project In-Progress: ZL1 1LE
Among the many customer projects that we are immersed in at the shop, is the ESOTERIC™ Camaro ZL1 1LE! In production is a full video series ranging from taking delivery and paint condition to performance mods, paint protection and beyond. Look for the video...

Ferrari Detailing Video Series
Ferrari detailing has been something that ESOTERIC has specialized in since the early days of our company, and in this 6-part video series, we discuss the challenges that Ferraris present for both the owner and the professional detailer. Additionally, we talk about...

Paint to Sample Porsche Turbo S Full Wrap
This Paint to Sample Saffron Yellow Metallic Porsche Turbo S full wrap project was recently completed at ESOTERIC! A great deal of disassembly took place to produce the most seamless paint protection film (clear bra) install possible. This may be one of the most...

Onyx Black McLaren 720S Video – Full PPF Wrap
This Onyx Black McLaren 720S was recently in for full paint protection film wrap (clear bra) at ESOTERIC! The installation of PPF for this vehicle is extremely technical and multiple parts were removed to allow as seamless an install as possible. Before PPF we...

Porsche 930 Turbo Restoration
The owner purchased this 930 Turbo in the early 2000s and was recently appraised for $150,000! To prepare this vehicle for sale it underwent an extensive restoration detail. The all-original paint was extremely finicky and different polishing techniques were required...

Advanced Automotive Polishing and Detailing Training
Auto Detailing Training by ESOTERIC The ESOTERIC Elite Detailer Academy has been training professional detailers from around the globe since 2012. Aimed mainly for those already working in the detailing and paint correction industry, this 2-day course covers advanced...

HRE Wheels Fall 2017 Video by ESOTERIC
ESOTERIC is pleased to share our latest promotional video featuring HRE Wheels. Two Porsche models are highlighted, one a Gt3 fully customized with R101 Lightweight wheels in Satin Charcoal and the other, a 991.2 Turbo S featuring P101 wheels finished in Brushed...

HRE Forged Wheels at ESOTERIC
For the last 35 years, HRE has had one simple goal: to build the finest custom wheels in the world. Starting with the highest quality materials, we design, engineer and manufacture every wheel to each client’s exacting specifications at our facility in San Diego,...

Porsche 991.1 GT3 Customized by ESOTERIC
This stunning Porsche 991 GT3 was brought to us in completely stock form, and by the time we were finished, it was transformed into a full-blown show / track car! At ESOTERIC, not only do we believe that you CAN have highly detailed cars that get driven the way they...

C7 Z06 Corvette Torch Red 100+ Hour Detail by ESOTERIC
C7 Z06 Corvette by ESOTERIC We at ESOTERIC have detailed a lot of C7 Z06 Corvettes, and have also published articles outlining the tremendous amount of work we have done in order to give them a finish that equals the amazing performance that they are capable of. The...
HRE Wheels and Akrapovic Exhaust now available at ESOTERIC!
We at ESOTERIC are proud to announce the latest product and service offerings to our customer base: HRE Performance Wheels and Akrapovic Exhaust Systems. HRE PERFORMANCE WHEELS: HRE Performance Wheels have long positioned themselves as the aftermarket wheel to own....
ESOTERIC featured in FORBES for paint correction detailing
We have always made education a priority here at ESOTERIC, as both the general public and detailers alike need a reliable source for top-level information on proper detailing. With this in mind, we recently teamed up with Forbes.com to introduce the general public to...