News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.
ESOTERIC® Detail Opens Cleveland Studio
Get ready, Cleveland! Join us at our Grand Opening Celebration on Saturday, September 14, from 11 am to 2 pm at our new detail location in Bedford Heights, at 24700 Aurora Rd. ESOTERIC®, known worldwide as the leader in luxury, exotic, and supercar detailing, is...
ESOTERIC Detail: A New Albany Treasure for Car Enthusiasts
How we share our passion for cars with our fellow New Albany, Ohio residents and beyond We love cars and we love being in New Albany! We recently shot this video with the City of New Albany highlighting our unique perspective on being a thriving business here. It’s...
ESOTERIC 2024 Mid-Summer Update
We’re more than halfway through the year, and wow have we had a busy 2024! New products, new partners, new locations, new events, and plenty of new team members have all combined to make this our busiest year yet! While a large part of 2024 has been focused on the...
The Event IV – The Triple F Collection 2024 Event
Bugatti, Pagani, McLaren, Lamborghini, Ferrari or Mercedes…whatever your ultimate automotive fantasy may be a visit to The EVENT IV on June 23rd at the Ohio State Fairgrounds may just give you the chance to see, hear and feel it while supporting a great cause....
ESOTERIC Adds Cleveland, Ohio Location
We're thrilled to announce that ESOTERIC, your premier destination for automotive detailing and protection, is expanding to Cleveland, Ohio! With a reputation for unparalleled craftsmanship and a dedication to automotive perfection, ESOTERIC is set to bring its...
ESOTERIC Named Ohio XPEL Dealer of the Year for 2023!
ESOTERIC Fine Auto Finishing Awarded 2023 XPEL Dealer of the Year for Ohio As the premier installer of XPEL Paint Protection Film in Ohio, ESOTERIC was once again recognized by the manufacturer for excellence in sales & installation of their industry-leading Paint...
Self Healing PPF – Does Ceramic Coating Matter?
At ESOTERIC, we believe the best defense is a great offense, which is why our PPF process begins with precise application and finishes with rigorous quality control, always prioritizing the integrity of your vehicle. A common question ESOTERIC has received about PPF...
Clear Bra for Cars in Columbus Ohio
Who Installs Best Clear Bra for Cars in Columbus Ohio? In Columbus, Ohio, car owners take pride in their vehicles. They understand the importance of maintaining their car's appearance. One way to do this is through clear bra installation. This is a protective film...
Best Detailing Gifts Holiday 2023
The holiday season is upon us, and as we gather around the tree, there's a special surprise waiting for all the automotive enthusiasts out there. Santa himself has taken time off from his sleigh duties to handpick the absolute best detailing gifts from ESOTERIC,...
Sema 2023 Recap
SEMA 2023 has concluded and representatives from ESOTERIC were in attendance! We shared all things KAMIKAZE-Collection at the booth and took in the thousands of vendors and displays showcasing everything imaginable in the automotive aftermarket industry. Joining with...
Cybertruck In Ohio
Tesla Cybertruck Spotted in Ohio The long-awaited Cybertruck has been spotted across the country on flatbed trailers. In Ohio, the apparent NHTSA crash test units were photographed on 71-N. If there is one thing that you can tell, it is that it is a fingerprint...
Glorious Water Beading Footage | Ceramic Coating
Relax and enjoy this water-beading video created from video footage we have taken over the past few years... Water Beading Video Various ceramic coating and maintenance sealant products can produce incredible water beading on the body panels and wheels of a vehicle....