News, notes and trends
from the automotive frontline
If it is interesting to us, we think it will be interesting to you.

6 Tips for Streak-Free Glass
What is the best way to clean the glass on your vehicle? Todd Cooperider of ESOTERIC delivers 6 tips to get streak-free glass every time! Video - 6 Tips for Streak-Free Glass The ESOTERIC Check-List for Glass Cleaning Use the right towels Don't cheap out on glass...

Protecting a Rare Satin Painted G-Wagon with Satin PPF
Magno Cardinal Red G-WagonWhen purchasing a vehicle with matte paint, you need to be aware of an important detail - you cannot polish matte paint! If your vehicle gets scratched, it cannot be fixed by polishing. That is why it is so important to protect it against the...

Polishing the Fastest McLaren Ever – The Speedtail
Video - Polishing the Speedtail Watch as we walk through the polishing process to get the Speedtail looking amazing! Gallery - McLaren Speedtail with a Jaguar XJ220 While the Speedtail was in our studio, an XJ220 appeared for restorative detail services. This...

E30 M3 Restoration With EAG – Video Series
Part 1 - An E30 M3 Discovered Everybody likes barn-find stories, and in this one, we have a 14k mile BMW E30 M3 that was discovered by Enthusiast Auto Group in Cincinnati. In this, the first part of the series, we talk about the history of the car, and the plan to get...

Protecting & Detailing a LaFerrari
The LaFerrari is the ultimate in modern Ferrari collectibles and the ultimate way to protect one is with quality Paint Protection Film installation! In this video, we dive into the steps needed for somebody to be able to drive their LaFerrari without the fear of damage.

Insane Car Show – The Event 2021 Video & Photo Gallery
This May one of the most incredible car shows in the Mid-West was held at Mercedes-Benz of Easton to Benefit the Make-A-Wish Foundation! Featuring hypercars from The Triple F Collection, as well as other vehicles from around the country, the event drew a huge crowd...

Spring 2021 Shop Tour
Things change rapidly at ESOTERIC! Every week a new set of vehicles is coming and going as we perform a variety of paint correction, paint protection film, and ceramic coating services. No project or week is the same, and we wanted to give you a insight into what we...

Detailing and Protecting a Ferrari F40
The Ferrari F40 is one of the most iconic sports cars in history, and ESOTERIC is one of the world's premiere Ferrari specialists when it comes to detailing, protection, and preservation. In this video, we discuss some of the challenges and dangers when detailing a...

Porsche 997 Transformed
VIDEO - Project 997 What's the experience like when you commission ESOTERIC to customize your prized possession? In this video, our customer Aaron talks about what it was like with his Porsche 997. 997 Project Gallery

Waxing a Special Vehicle – Video
When waxing your car, there are some definite do’s and don’ts that you want to pay attention to if you want the car to look good. In this video tutorial, featuring a classic 1954 Mercedes-Benz 300SL Gullwing, we show you all of the tricks that will teach you how to...

Clear vs. Satin Film – Full Truck Wraps
Is the difference between Clear Paint Protection Film and Satin Paint Protection Film clear to you? The difference visually is striking, but in terms of protection, they are the same! At 8 mils thick with the same self-healing properties, the choice you have between...

The Most Protected Lamborghini Ever?
The Urus is Lamborghini's entry into the Super SUV segment and it has quickly become a huge seller. The owner of this very yellow example wanted to protect everything inside and out! In our latest video, we take you on a tour of all the protective services we...