Seasoned Veteran / Professional Detailer

Continuing education is a great way to stay on top of your field of expertise, and in many occupations, it is mandatory. For the professional detailer, it’s easy to get caught up in your own 4 walls of your business, and not look outward for innovations in products, tools, and techniques. If you’re an owner/operator, how are you keeping up with all of these changes? And if you run a business with detailing employees, you too need to make sure that your staff has the knowledge and skills to take the business to the next level. In the end, it’s all about providing the highest level of service, satisfaction, and experience for your customers.

Looking for professional-grade detailing tools and products? Visit our store at


Why Detailing?

  • We ultimately got into detailing because we simply love cars.
  • We enjoy seeing the smile on the face of the customer when they see their car after it has been detailed.
  • We can make a good living with detailing as a career/business.

But as our businesses as professional detailers have evolved, so has the industry and the local competitive atmosphere. Customers are more well-versed, and there are more detailers competing for the same business. We want to be better at what we do, but what about the barriers we face that keep us from moving to the next level?

Barriers We Face

  • Who is a “trusted source” to learn from?
  • Too much contradictory and confusing information out there.
  • You can’t find all of the information in one place.
  • Too much time researching.

If we can simply break down those barriers, we have a distinct set of goals or achievements that we’d like to accomplish. In the end, we just want to be better detailers so that we can help our customers to enjoy their passion for cars even further.

      Why learn from ESOTERIC?

      • We have a stellar reputation for teaching high-level detailing for over a decade.
      • Our detailing journeys started just like yours.
      • We have assembled all of your educational needs in one, convenient place. This makes it easier for you, and it saves you a tremendous amount of time.
      • We will teach you the skills to help you stand out from the professional detailing crowd.
      • We are professional detailers who actually do it for a living every single day at the highest level, and have helped many detailers take their businesses to new heights.
      • All courses are being taught by Todd Cooperider himself…Founder of ESOTERIC.

      Sign up for the ESOTERIC Elite Detailer Academy, and have confidence knowing that you’re joining a strong community of professional detailers who have grown their businesses through increased knowledge of their trade.

          Detailing Education Goals

          • Take our detailing business to higher levels.
          • Gain confidence in your skills.
          • Pride in knowing how to do it right.
          • Learn from a trusted source…someone who started a detailing business from scratch and built it into one of the most highly respected detailing companies in the business.
          • Reduce your learning curve.

          If this sounds like your story and journey through detailing, you’re in the right place! We at ESOTERIC have been training professional detailers from over a dozen countries around the world for over a decade. During that time, we have interviewed hundreds of students to learn exactly what is important to them, and we have continually refined the curriculum to best suit their wants and needs. Upon completion of the Elite Detailer Academy, you will walk away with a high degree of both confidence and knowledge, and it will come from one of the most trusted and highly respected detailing educational organizations worldwide. Let us help you to take your detailing business to the next level.